![]() ![]() It took me three months to complete the production and get them packed, most of which I did by myself because I had no employees! A truck came to pick up all of the shirts and I celebrated that night as my first big success. In the early days of RAILS, I had my first large order for 3000 units from an important US retailer. Tell me something wild that’s happened on the RAILS journey you really weren’t expecting? We develop our own colour patterns and prints and introduce unique offerings each season and we visit our customers in each global markets to better understand the specific style sensibilities in each territory. We start at the fabric stage and create innovative and new fabric constructions that feel luxe and representative of the RAILS DNA. What makes your brand different and stand out? What are you doing that your competitors aren’t? This was the turning point for the RAILS brand. I saw a unique opportunity and wanted to bring a luxe cashmere-like feel into the classic shirting category. ![]() When I first started making shirts, almost all of the button downs in the market were in some form of a stiff cotton fabrication. Where and how did RAILS begin? Was it something you always wanted to do or a light bulb moment? When I was living abroad in Italy, I travelled all across Europe by train on the Eurorail, It was there where I began to conceptualise what would be the RAILS brand. What’s the meaning behind the name 'RAILS'? ![]()
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